in the 70s, Toys of the Seventies

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Commentor Name:	Rob Lambert
Comments left:	Here's another toy topic not mentioned on the site. In general, pinball machines. In particular, two that bear the name HAPPY DAYS. One real, the other a child's toy. The latter is Coleco's The Fonz game from 1976. While electric, it has no flashing lights. Scoring is limited to 100,000 points, and a wheel just rotates with each hit bumper, cumulating score through a window on backboard. Retailed for $25 originally. Along with Fonzie, Richie, Potsie and Joanie are pictured on backboard. Now, the bigger fish. From 1953, a Happy Days pinball machine by Gottlieb. Scoring was limited to 10,000 points, and targets involved Tic-Tac-Toe. An elementary school classroom scene painted on backboard and ball play area. Side railing was wooden. A nickel bought you a 5-ball game. Gottlieb was one of the "Big Four" in pinball machines. From 1927 to 1972, Gottlieb's facility was at 1140-50 N. Kostner (alternate address: 4405 W. Division, same building) on Chicago's west side, later going suburban. Gottlieb's competitors, all in Chicago are listed. Bally (1932-69, at W. Lake at Karlov). Williams (1933-75, at 145 W. Huron). Chicago Coin (1931-77, on W. Diversey, near Wolcott), which was forced into merger to avoid bankruptcy.
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