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Commentor Name:
Rob Lambert
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1971 was the year Hostess (Continental Baking) created cartoon promoters for their products. Twinkies had Twinkie the Kid, a cowboy who shot cream filling from his guns. Others were King Ding Dong, FruitPie the Magician and Captain Cupcake. Hostess TV commercials were seldom seen on network Saturday morning cartoon shows. They aired quite often on weekday afternoon local kid shows. Hostess began a major ad campaign via comic books in 1974. Full page ads in Marvel books featured superheroes; Archie comics ads featured Josie and the Pussycats.
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