in the 70s, Food of the Seventies

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Commentor Name:	ed wright
Comments left:	Little known fact. Sportcola was first marketed by Canada Dry in the U.S. as a new caffeine-free cola, at a tremendous cost. It flopped, mainly because the market was not even aware that cola contained caffeine. THEN....good ol' Canadian marketing took over and A new concept was test=marketed in British Columbia, Canada,by Canada Dry, under the genius of Ed Wright ( brag, brag), becoming #2 cola within one year. The product would have become a full Canadian brand-preferred cola, but Guess What? Good old Coca Cola bought it up !!! So , sadly we said goodbye to one of the best colas ever produced ( NOT the one I see in these pages ) so I,m not sure how that product got into the game. P.S., we're talking 1970/71 era for the REAL Sportcola.
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