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Rob Lambert
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Over the years, Silly Putty had only one serious competitor. Nutty Putty was never sold in stores, only through mail order by a novelty company in New York. Ads began appearing in comic book publications like Archie and Harvey in 1956, until 1961. Nutty Putty cost a dollar and came in an egg-shaped container. This had every capability as Silly Putty, including transferring newspaper print. Silly Putty wisely started advertising on TV early, leading to a much more successful run.
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