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Rob Lambert
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Though the formula for Silly Putty was created in 1943, it was not until 1950 when a marketing consultant named Peter Hodgson started putting the stuff in plastic eggs and selling them for a buck each. Later in the 1950s came the famous blister pack, shaped to resemble a TV set and the two kids cartoon pictures on them. Hodgson did almost no comic book advertising for Silly Putty, but made his first TV commercial in 1957. Hodgson died in 1975. The makers of Crayola crayons acquired rights to Silly Putty shortly after, and still sell it today, only for a dollar more.
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