in the 70s, Food of the Seventies

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Commentor Name:	Rob Lambert
Comments left:	Reese's Peanut Butter Cups actually go back to the 1940s. Hershey bought out the Reese Company in 1963, acquiring the rights to use that brand name. The concept of combining chocolate and peanut butter developed around 1942, as confectioners were trying to produce treats that required less sugar, which was rationed during World War Two. The trick was making that combination taste right. Reese did that. However, Reese was only known around the New York/New England area in the early years. Everyone, of course, remembers the TV commercial series that Hershey made starting in 1970 for Reese's. A businessman, eating a Hershey bar, drops it down an open manhole. The sewer worker emerges, holding a peanut butter jar with candy bar in it. You know the rest.
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