in the 70s, Food of the Seventies

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Commentor Name:	Rob Lambert
Comments left:	The creation of the Red Rock Beverage Co. preceded Coca-Cola by one year (1885) in Atlanta (also Coke HQ). While most soda companies sold their product in 6oz. or 10oz. bottles, Red Rock pioneered the 12oz. bottle. While Red Rock flourished in the 1920s and '30s, it was crippled by sugar rationing and shortages of seltzer water during World War 2. The company recovered after the war. Red Rock used Coca Cola's business engine of maintaining hundreds of small bottling plants in smaller towns. At one point, Red Rock was available in 45 states. By the late 1950s, popularity of Coke and Pepsi ate away at Red Rock's. The main company was history by 1964, but some of the bottling plants in North and South Carolina remained open as independents. A plant in the Dominican Republica is still around.
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