in the 70s, Food of the Seventies

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Commentor Name:	John
Comments left:	Libby’s Spread ‘n Heat Pizza The “Pizza” in the name of this product was a bit misleading; Libby’s Spread ‘n Heat was simply a flavored sauce sold in a smallish can. You had to provide the bread and the cheese. And the cooking process was a little more involved than the standard heat-and-serve convenience food: You first toasted a slice of bread (or an English muffin, if you liked a thicker crust) in the toaster, then slathered on the Libby’s Spread. Next you sprinkled the cheese of your choice on top and popped it into the toaster oven for another two or so minutes. But back in 1975 the folks at Libby’s were betting that consumers would prefer waiting three minutes for a slice of pizza bread versus the 30 minutes it took for a frozen pizza to cook. Libby’s wasn’t wrong with its prediction that consumers would buy a product that allowed them to concoct a reasonable facsimile of pizza out of a hamburger bun (Ragu's Pizza Quick Sauce would take off in the years to come), but for some reason the sauce never took off
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