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Jon
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Found a website that chronicled the facts... whether Kickapoo was a Pepsi product or bottled under license, I'm not sure.... but here is what was reported about the product bottled in 1965 in Wapakoneta, Ohio by the Koch Bottling Company: The Wapakoneta, Ohio Pepsi-Cola people had a lot of fun introducing Kickapoo Joy Juice. Employees turned an old hay wagon into a float using wood barrels, a mock still and a privy. The ragged hillbillies stood armed to their teeth. Dry ice in water made the still and barrels smoke. The Auglaize County Sheriff, at Pepsi's request, surrounded the float with guns drawn. We called Every area newspaper, radio and TV station about the armed standoff at Pepsi-Cola, and a score of reporters came. Some were none too happy with the charade, but Kickapoo Joy Juice got a great sendoff.
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