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Rob Lambert
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Found an early Frosted Pop Tarts TV commercial, aired during a segment of "In the Know," a five-minute educational filler CBS ran after each Saturday morning cartoon show. Sponsored by Kellogg's, "In the Know" was hosted by the cartoon Josie and the Pussycats during the 1970-71 season. The segment became "In the News" in the fall of 1971. Commercial, using trick photography, showed a miniature older man peddling a tricycle/wagon of Pop Tarts up to a giant-sized boy. Boxes of Frosted ones were shown as new. While "In the Know" was more topic-based, "In the News" focused on current events. Commercial from 1/16/71.
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