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Commentor Name:
Rob Lambert
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Found a great photo showing counter and menu board in the local Hardees, in the 1977 Park High School yearbook (Racine, WI). The Huskee was 89 cents, hamburger 34c, cheeseburger 39c, big twin 75c. Roast beef was 95c (highest priced sandwich). Pepsi was 25, 30 and 40c (no self-serve back then). Shakes were 35c. Fish sandwich 55c. The prices on beef products reflective of several years of wrangling between meatpackers and independent truckers, the domino effect caused by higher wage demands, mileage compensation and other factors like diesel fuel prices. When beef prices spiked in 1974, consumers staged a nationwide boycott, until prices came down again.
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