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Commentor Name:
Rob Lambert
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Lambert's Local Line. From July, 1974, two newspaper ads in the Racine Journal-Times for Hardees (three months after it opened). First, introducing the quarter pound Heftee Burger, selling for 69 cents. Came with tomato, onion, pickle and two cheese slices. Restaurants were hesitant to use mushrooms, because of the botulism scare of 1973. Second ad offered a hard plastic quart cup with purchase of large soft drink (35 cents). The cup had cartoon figure of Marshal Hardee, with bullet holes in his cowboy hat. Slogans of the time were: Hurry On Down To Hardees and Feeling Good Inside.
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