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Commentor Name:
Rob Lambert
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The Oodle character was obscure and not a fan favorite. Yet, Quaker City stuck with it throughout 1965. Choo Choo Charlie was brought back in 1966, in a color version of the original commercial, which is currently unavailable. Charlie was even more popular after his comeback, and Quaker City began offering premiums in 1967. None of the premiums were sold in stores, nor widely advertised. You had to buy the candy and mail in money and box panels to get them.
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