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Rob Lambert
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Pillsbury did some heavy cross-promoting in the mid 1970s. The Sunday Funnies section in the Chicago Daily News (April, 1975) had an ad offering a kids backpack with Goofy Grape and Poppin' Fresh, the doughboy, on it. It cost a dollar, plus the doughboy picture from a roll of Cut & Bake cookie batter, plus three empty Funny Face wrappers. Not much further down the road, Pillsbury would drop Funny Face altogether. The timing of the ad also coincided with the blusterous Richard J. Daley winning a fifth term as mayor of Chicago.
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