in the 70s, Food of the Seventies

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Commentor Name:	Rob Lambert
Comments left:	Dubble Bubble, created by the Fleer company of Philadelphia in 1925, another product made great by longevity alone (not necessarily the flavor's longevity, which wore away too fast). Fleer had little competition until Topps first marketed Bazooka in 1948. Fleer countered Topps's every move, such as the little paper comics inside (Bazooka had Joe, Fleer created the Dubble Bubble Gang). Dubble Bubble soon would be sold internationally. Here's the history kicker: In 1951, Fleer started advertising Dubble Bubble in Archie comic books. The same time, it began marketing Chum Gum bubble gum (two sticks, two cents). Fleer spent millions promoting Dubble Bubble, practically nothing on Chum Gum (other than signs in candy store windows). As 1970 approached, Fleer paid hefty licensing fees to make the Saturday cartoon character tattoos, while at this time, considered doing away with Chum Gum, as sales were about half the volume of Dubble Bubble. Chum Gum was dead by 1972, though many stores overstocked and continued selling it into the mid 1970s. Today, Tootsie Roll makes Dubble Bubble, with all references to Fleer gone. Call this comment a Tale of Two Gums.
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