in the 70s, Clothes of the Seventies

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Commentor Name:	Jon
Comments left:	So funny reading all these comments about a pair of jeans that pretty much defined my childhood. Yes I am a man so how could a pair of women's (or girls) jeans define my childhood? Because I grew up surrounded by dittos! It was my father along with two other men whom created Dittos back in the early 70's. Actually they did not create them, they found them. A lady in Utah was sewing them in her basement. They were NOT started by Jordache jeans as another poster mentioned. Jordache bought the brand from my fathers company JoLene Manufacturing located in Provo Utah in the end of the 70's when they had faded from popularity. Growing up my mother along with the other partners wives each drove a Cadillac with Dittos 1, Dittos 2, and Dittos 3 license plates. As stated above, Dittos were all over the country and world for that matter. The only tie to Southern California is the main sales showroom was located in Los Angeles. Even though we lived in Utah where the jeans were manufactured, I lived a great deal in Marina Del Rey where we had a high rise apartment. The entry way hallway was about 20 long into the main apartment. Both sides of the hallway were covered with pictures of all the Dittos advertising shoots, ads, behind the scenes pictures of my father and his partners in various settings etc. A funny story is that as with most youngsters I grew up playing little league baseball, flag football etc. My dad was always the sponsor of the team. So for instance our flag football jerseys were the 'Dittos Feel the Fit' t-shirts. All my team mates freaked out at first but then realized we had quite the female fan base! No other teams did. I grew up with every kind of Dittos marketing chotzkie you could think of. Yo-yos, pens, t-shirts, etc. But the best was the bright orange Dittos feel the fit stickers in the shapes of hands. Every time I would go with my father to the factory such as on the weekends (or any time there was a false burglar alarm) I would stock up on rolls and rolls of these stickers. We had them on everything. I also remember having a total crush on the girl model we used for the advertising. Although I was probably 6-7 at the time and she was probably all of 16. Anyways, very fun memories and even more fun to see such great stories that at the time I had no idea just how big a deal they were!!!
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