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Commentor Name:
Rob Lambert
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Hostess (Continental Baking) introduced Ding Dongs in 1970. Animated TV commercials featuring King Ding Dong were made, part of the series which included Fruit Pie the Magician, Captain Cupcake and Twinkie the Kid. Unlike Continental's Dolly Madison line of products (featuring Charlie Brown/Peanuts, advertised on network TV), the Hostess line's advertising was limited to local or syndicated TV shows in the 1970s.
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