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Rob Lambert
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On the Chicago scene RIP Ron Britain, the legendary DJ known also as King B. Heard the news of his death on WGN. Tragic. His wife died days earlier of natural causes. Report was that Britain committed suicide, unable to deal with wife's passing. Both were in their mid 80s, residing in Louisville, KY. Britain's radio career started around 1958, but not in Chicago until 1965 at WCFL. One of his favorite commercials was for Pepsi, with Joannie Somers singing the "Come Alive" jingle. The first few years, Britain relied on clever use of sound bites to augment his daily broadcasts. A wild and crazy guy (on radio) for the times. By 1971, Britain was on the easy-listening WIND, and his on-air persona had mellowed to suit the station format. In 1979, Britain returned to WCFL as the morning drive jock. Success was modest, up against the likes of Larry Lujack (WLS), Wally Phillips (WGN) And controversial Steve Dahl with Garry Meier (WLUP, the Loop). Fred Winston replaced Britain in 1981. Oldies station WJMK-FM was a later job for King B (1985-90). Excerpts of Britain's radio work are on YouTube.
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