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Rob Lambert
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On the Chicago scene. From April, 1970, a Pepsi radio spot with new music. "You've Got A Lot To Live, Pepsi's Got A Lot To Give" being the slogan. Airing on WCFL from Marina City, the 10PM (CT) hour with the madman, King B Ron Britain as host. His act mellowed somewhat since 1966, but he still relied heavily on sound bites as part of his schtick. Shortly after, the Fortunes' "Real Thing" Coke ad is on. Also, Life savers and CTA (public transit).
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