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Commentor Name:
Rob Lambert
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On the Chicago Scene. In 1980, Crush sponsored Fantastic Plastic, a promotional deal with WLS Musicradio 89. These were cards with etched-in numbers and a black strip. In a July broadcast, DJ Tommy Edwards made several announcements about it. When a cardholder's number was called, prizes ranging from record albums to vacation trips. Also, discounts on merchandise or services at various stores. Demand for the cards was high, the station kept running out. Top 40 radio was crazy in the day.
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