in the 70s, Toys of the Seventies

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Commentor Name:	Rob Lambert
Comments left:	Crazy Foam canned soap first came out in 1965. Original company was American Aerosol. In the mid 1960s, Colgate-Palmolive had about three dozen cartoon character bath soap bottles, which became toys when soap ran out. They were called Soakys. American Aerosol acquired rights to DC and Marvel superhero for its first run of Crazy Soap, which proved solid competition for Soaky. Colgate discontinued the Soaky brand in 1967, as licensing agreements expired with the cartoon producers. Sales of Crazy Soap fell by 1970, and the company didn't want to pour its assets into licensing fees for new characters. The Schyller Company revived Crazy Soap in the early 1980s, with Smurf soap among the new characters Crazy Soap still exists today, with superhero characters.
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