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Rob Lambert
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From the daytime TV vault, a Concentrate ad which tried to stress that kids and teens could eat it, too (and not get bored with it). May have been a response by Kellogg's to declining sales, as most of its ads focused on people over 35. This aired on a daytime rerun of "Wagon Train' (under title of "Trailmaster") over ABC (6/26/65). By end of summer, ABC replaced "Trailmaster" with a teenage soap opera titled "Never Too Young," and Dick Clark-produced "Where the Action Is," which featured Paul Revere & Raiders and Linda Scott, plus the Action Kids (dancers) led by Steven and Joy Ciro (later married Bob Hatfield of Righteous Brothers).
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