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Commentor Name:
Rob Lambert
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Tom Carvel founded the ice cream company in 1929, having control for 60 years (death in 1989). Soft ice cream was featured. Later, novelty treats like the Flying Saucer became popular with the sci-fi craze of the 1950s. Carvel was similar to Dairy Queen, by expanding to include indoor dining and offering hot food. At peak in 1967, Carvel had over 800 franchised stands, mainly in the eastern 1/3 of the U.S. A conflict involving food quality vs price between franchisees and corporate (early 1960s) was the company's low point in history.
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