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Commentor Name:
Rob Lambert
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Bazooka bubble gum goes back to around 1962. While it competed against Fleer's Dubble Bubble, the two taste exactly alike, leading me to think that Fleer made Bazooka. The prizes offered in the Bazooka Joe comic slips were from the same, cheesy novelty companies you'd seen advertised in the Archie comic books. Prizes included X-Ray Specs and fake books with combination locks for storing stuff. No prize was worth more than two dollars.
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