in the 70s, Food of the Seventies

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Commentor Name:	Rob Lambert
Comments left:	From the daytime TV vault, Dick Clark struggles with two 7-Up props during "American Bandstand" on ABC from Philadelphia (12/57). First, a vending machine taking time to give him a bottle. Second, he fumbles with a cutout figure of the mascot, Fresh-Up Freddie. During another break, the dancers rush Clark to get their bottles. In the first few months, Clark did the show solo (no announcer, Charlie O'Donell, until '58). 7-Up sponsored first half hour. Second 30 minutes were mostly sustained (promos and PSA's filled commercial time). Clark does mention American Airlines briefly. After the Senate Subcommittee Payola hearings in 1960, Clark bought stock in Dr. Pepper with money he made when forced to sell his music portfolio, becoming that soft drink's spokesman for nine years. Early gum sponsors were Beech Nut, later Adams.
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