in the 70s, Food of the Seventies

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Commentor Name:	Rob Lambert
Comments left:	7-Up goes back to 1920, from a small bottling plant near St. Louis. Many advertising strategies were used over the years. In the 1940s, a bikini-clad woman (line drawing) was next to the logo on bottles. 7-Up was first canned in 1957. In TV commercials and comic book ads, a cartoon bird named Fresh-Up Freddie appeared. On TV, 7-Up was heavily promted on Dick Clark's "American Bandstand" over ABC (1957-58), and the Disney adventure series, "Zorro" with Guy Williams, over ABC (1958-60). Fresh Up Freddie was retired by 1962. Eight years of dull advertising followed. By 1971, the campaign turned psychedelic, with elaborately animated commercials, donning the Un-Cola nickname.
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