in the 70s, Food of the Seventies

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Commentor Name:	Springfield Steve
Comments left:	“The E.P. Lewis Company became a subsidiary of the Schrafft Company in later years. Originally located in Boston, the Lewis Company set up shop in Malden, Massachusetts, in 1933. During the 1930’s, 1940’s, and 1950’s, it produced a number of candy bars such as the Lewis Peppermint Bar, Lewis Nougat Bar, and Rainbow Jellies. One of the Lewis products launched from the Schrafft factory in Sullivan Square in Charlestown, Massachusetts, was the 10:30 bar, advertised as “that candy bar that’s somethin’ else.” The 10:30 bar was made of crisped rice and a candied mixture that was covered with an off-white milk chocolate and could be viewed through a clear wrapper, a sales enhancer, given the bar’s appetizing appearance. The Schrafft Company prospered over the years, but eventually fell o hard times. In 1981, it went out of business briefly before being taken over by new management.” From “The Great American Candy Bar Book,” © 1982 by Ray Broekel, Houghton Mifflin Company, 2 park st., Boston, MA 02108 I've submitted a scan of the illusive 10:30 wrapper from the above book (a picture of which I can't seem to find anywhere on the entirety of the Internet). I wish it were in color, but the book is printed in B&W.
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