Food of the Seventies, Popsicles With Building Sticks
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Description
Popsicles with plastic sticks that had holes in the middle, like a flattened chain, so that when you had enough of them, you could build little cabins, blocks, whatever you could imagine.
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There were also contests you could win by spelling words with the letters printed on the popsicle sticks under the frozen part.
Yes I was just thinking of these earlier today! They were plastic popsicle sticks which would interlock, in different bright colors. I remember sucking on them long after the ice was gone. Ah time were good back then.
I recall them. They were called whammy stir.
Whammy Sticks
Borden had the plastic popsicle sticks.
Popsicles, originally sold by the Joe Lowe Company starting in 1955, acquired by Borden around 1973. Early on, Popsicle ads promoting contests with big prizes appeared in Archie comic books, with celebrity endorsers like Bob Hope and Yogi Berra, from 1956 to 1960. Found an earlier TV commercial airing on "The Munsters" (3/13/65, CBS). The interlocking plastic sticks was short-lived, due to costs involved (1973-74). You needed hundreds of these to build anything, and only six treats were in a box, making 12 sticks per box.
Well, my information source forgot to add 50 years to the history of Popsicles, actually going back to 1905. Rights to the name Popsicle were sold to the Joe Lowe Company in 1925. Popsicle had been a loyal advertiser in Archie series comic books, starting in 1948, continuing into the early 1970s. The series of contests in ads ended in August of 1961, featuring a lavish above-ground swimming pool as grand prize, with a Bob Hope comic endorsement. TV commercials started airing in 1950. Most of the other "Sicle" products like Fudgsicle were developed in the 1930s.
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