Always sold in plastic bags, the two Popeye cereals originated in 1949, by a small company named Purity Mills (licensed by King Features). Purity was bought by Stokley-Van Camp in 1964. Popeye cereals were made on a shoestring budget, meant to compete with the more popular Quaker Puffed Rice and Wheat, sold for around 10 to 15 cents less than Quaker (given the meager packaging). Stokely-Van Camp's cereal division merged with Quaker in 1983, making Popeye cereals self-compete with the regular brands. Budget-minded consumers still bought Popeye, even with new competition from cut-rate, generic cereals sold by cut-rate stores like Aldi and Save-a-Lot. While, since 1933, Popeye, in the minds of many today, represented chivalry, sloppy eating habits, smoking (pipe) and quick-temperedness, now namesakes a popular chain of fast-food chicken restaurants.