Life cereal by Quaker, a favorite among weight-watchers since 1963. This is like Corn Chex, only EVER so lightly sugared. Only containing about ten percent of the sugar used in Cap'n Crunch. Early TV commercials aired on prime-time shows. First, from "My Three Sons" (1/21/65, ABC, Bill Frawley's last appearance as Bub). Also, "F Troop" from 9/29/65, ABC. I didn't forget the one with little Mikey from 1970, which aired for decades.

This is good cereal!

From the prime time TV vault, an early color commercial for life. Setting is a debate between pro golfer Billy Casper and an eight-year-old boy. Debate was over Life being nutritional for adults vs. tasting good for kids. This aired on "F Troop" over ABC (3/10/66). During its two-year network run, "F Troop" had two primary sponsors: Quaker Oats and RJ Reynolds Tobacco Co. The mentioned episode's other ads were for Ken L Ration Dog Food with Forrest Tucker, Larry Storch and Frank DeKova appearing in costume, plus Aunt Jemima pancake mix and Winston Cigs. Show ends with Ad Council PSA for giving money to college of choice, and promo for "The Fugitive."

The site has no pages for Chex Cereals, so I'm using this page, since the cereals compete. From the Saturday morning cartoon vault, an animated TV commercial featuring a threesome of kids known as The Chexmates. In the group, a brawny teen boy, Chexter, a younger cowgirl, Lisa (with a lasso), and a (stereotyped Japanese) young boy karate expert. In a zoo, the group encounters a gorilla who gets loose, grabs people and puts them in its cage. The little karate boy subdues the ape with a chop to the head. Slogan: Chex Cereal Gives Action Power! This aired on "Super President/Spy Shadow" over NBC (4/20/68).

Once more, I'm using this page for further commentary on a competitor, Chex Cereal. From the Saturday morning cartoon vault, a second TV spot with the animated Chexmates, in "Outer Space Patrol." In a spaceship, Chexter, Jessie Jane (cowgirl) and Chop Louie (karate boy) visit Mars and promote toy premiums inside boxes. In Rice Chex, a rocket prober. In Wheat Chex, three Martian figures and saucer catapult. In Corn Chex, a space ship launcher with three little ships. This aired on a "Flintstones" rerun over NBC (6/22/68). On Saturdays, NBC only aired later episodes with Pebbles and Bamm Bamm, deemed more appropriate for smaller children than those of pre-1963, when the humor had a more adult slant.

From the prime time TV vault, a Life commercial with comments from women's fitness expert Debbie Drake, and a young gymnast, Mary Manning. Slogan: The adult cereal kids love tasting. This aired on "F Troop" over ABC (3/16/67). Aunt Jemima pancake mix, Puss N Boots cat food and Winston cigarettes were other sponsors. Network promo for "Bewitched," also sponsored by Quaker (and Chevrolet). In early 1967, "F Troop" was on Thursdays, after "Batman." Also, Ad Council PSA for U.S. Labor Dept., with revolving door.

From the prime time TV vault, one of a series of "Great Life Debate" commercials for Life Cereal. In this, Paul Winchell opposes his dummy, Jerry Mahoney, in a debate over taste vs. nutrition. This aired on "F Troop" over ABC (2/15/66). Also, original Quaker Oats, Ken L Ration dog food with Forrest Tucker, Larry Storch and Frank De Kova in costume. Plus, Salem cigarettes. Network promo for "Batman" with Neil Hamilton (Commissioner Gordon). Ad Council PSA for U.S. Savings Bonds with Ernie, a cartoon boy waving a $75 JFK bond on a mast.