Let me try to explain this better than that description above. It came in a 12 ounce can, just like soda pop. It was not carbonated, and similar to the stuff you now find in a pouch. It had the Kool Aid pitcher on the can, and Coke-A-Cola Bottling made it. It was so good out of a can! Grape was my favorite. My neighbors across the street, Mr McAllistor in MI used to work for Coke and he would bring home cases of the stuff.

I think Charles is describing the KOOL AID made by General Foods, later Kraft. The powder drink mix goes back to the 1930s. The famous smiling pitcher was introduced around 1960, now known as KOOL AID Man. From 1964 to 1970, General Foods used cartoon character Bugs Bunny as its mascot, to promote new "Pre-sweetened" KOOL AID. A series of TV ads featuring Bugs and Elmer Fudd were produced. Elmer was dropped from the ads by 1966, Afterward, cartoon Bugs blended with live-action people, including the Monkees (RIP Davy Jones). Bugs Bunny disappeared from KOOL AID wrappers and TV ads early in 1970, with GF reverting back to KOOL AID Man to this day.

I've found some funny KOOL AID commercials featuring Bugs Bunny. First,from "The Bugs Bunny Show (8/22/64,ABC)," in which Elmer Fudd fires a shotgun at Bugs...in front of kids waiting for Pre-sweetened KOOL AID samples. Second, from "Bugs Bunny Show (2/13/65)," Elmer gets jealous because Bugs's picture is on Pre-sweetened KOOL AID for first time. Third, from "Bugs Bunny Show (1/29/66)," Bugs and Elmer compete for Pre-sweetened KOOL AID in the Winter Olympics. Elmer loses all events due to Bugs's trickery. Final comment: In these ads, Actor Hal Smith voiced Elmer, not Mel Blanc. Elmer Fudd was one Looney Tune character's voice Blanc could not perfect.

From the Saturday morning cartoon vault,two more Kool Aid TV commercials. First, with the Monkees (what was left of them, Micky and Davy), aired on the "Archie Comedy Hour" over CBS (3/21/70). Second, a scratchy black & whiter with Bugs Bunny and Elmer, who fails miserably at keeping the Wascally Wabbit out of his house and away from his Pre-Sweetened Kool Aid (Bugs on packet). Commercial also introduces Kool Pops frozen treats, with a cartoon owl pitching it. This aired on the "Bugs Bunny Show" (9/18/65, ABC). Episode included network cartoon promos, Mattel ads, plus an Ad Council PSA for Zip Codes (Postal Service) with Mr. Zip pictured. When ABC reran the series on Saturdays, episodes were decimated to jam in more commercials.

From the Saturday morning cartoon vault, a variant of the Kool Aid A Go-Go TV commercials. Bugs Bunny emerges from a jukebox to join real kids to dance to his "doing the Kool" song. This aired on the "Bugs Bunny Show" over ABC (9/10/66). Episode was a rerun from 1961, heavily edited to jam in some network fall promos, including "F-Troop."

From the Saturday morning cartoon vault: The debut TV commercial with Bugs Bunny (cameo appearance), along with the Kool Aid Kids (boy and girl). First aired on the "Bugs Bunny Show" over ABC (2/22/64). Also, another with Bugs and Elmer Fudd (with shotgun and in hunting outfit) as Bugs tries hiding all the Kool Aid he swiped from Elmer. This aired on the "Bugs Bunny Show" over ABC (3/20/65).

From the Saturday morning cartoon vault: TV commercial for Pre-Sweetened with Bugs Bunny using the telephone to distract Elmer Fudd, enabling him to swipe the Kool Aid. Elmer looks at the empty pack, the picture of Bugs on pack laughs at him. This aired on the "Bugs Bunny Show" over ABC (11/13/65).

Found an Archie comic book from 1983 with an ad for the Kool Aid Man home video game for both Intellivision and Atari 2600. Smashing good fun! Also, from the Saturday morning cartoon vault: Earlier TV commercial with King Kool Aid and the Kool Aid Kids visiting an Eskimo village (cartoons interact with real Eskimo people). Bugs Bunny appears at end for Pre-Sweetened. This aired on "Mighty Mouse Playhouse" over CBS (6/10/64).

From the Saturday morning cartoon vault, the LBJ-Goldwater campaign was ribbed in this TV spot. Elmer Fudd wants kids to vote for regular Kool Aid, while Bugs Bunny campaigns for Pre-Sweetened. Granny cast the winning vote for Bugs, to Elmer's chagrin. This aired on the "Bugs Bunny Show" over ABC (10/31/64). The show ends with a posthumous political note, an Ad Council PSA for U.S. Savings Bonds, featuring the $75 Kennedy bond.

From the Saturday morning cartoon vault, one of a different series of TV spots with Bugs Bunny interacting with live-action kids instead of tangling with Elmer Fudd. Slogan was "Make Friends With Kool Aid." Bugs helps a boy new in town to quickly gain friends with Kool Aid (doesn't quite work that way today). This preceded the short "Kool Aid A Go-Go" series of ads. Commercial aired on "Bugs Bunny Show" over ABC (4/23/66). Also, commercials for Mattel Thing Maker and Barbie playset. Network promos for "Milton the Monster" cartoon, "F Troop" with Forrest Tucker, and "Gidget." Ad Council PSA for President's Council on (youth) Physical Fitness.

From the Saturday morning cartoon vault, a TV spot for frozen Kool Pops with the talking packet. It rambles on until it starts freezing. It then straightens up and shuts up. A girl is shown eating one. Bugs Bunny pictured on display box. This aired on "Road Runner Show" over CBS (9/2/67). Other sponsors were Campbell's Chicken & Stars soup (animated), Nestle Crunch Bar with Little Hans, Cheerios (Kid and Sue) and Mattel Safe Junior Workshop. Network promos for "Lassie" and "Lost In Space" (season three teaser). PSA for Big Brothers.

From the Saturday morning cartoon vault, this TV commercial. In his kitchen, Elmer Fudd (Hal Smith) finds his Kool Aid packet missing. He sees Bugs Bunny, in the dining room, pouring Kool Aid into "Bugs Mugs." Two drinking mugs with face of Bugs Bunny were offered. 50 cents and a Pre-Sweetened Kool Aid empty packet were required. This aired on "Bugs Bunny Show" over ABC (8/28/65). Other commercials for Mattel Thing Maker (Creepy Crawlers), Charming Chatty doll and Kool Pops (frozen treats) with Bugs and a cartoon owl. Network promos for "Flintstones" and "Discovery" (educational show) with Frank Buxton. Ad Council PSA for US Savings Bonds with Ernie (cartoon boy). $75 Kennedy bond shown.

From the Saturday morning cartoon vault, child star Moosie Drier does a TV commercial pitching Kool Aid. He sits on a porch, surrounded by family as he gives a 60-second monologue. Slogan: Kool Aid...smarter than you think. This aired on "Partridge Family 2200 A.D." over CBS (9/14/74). During "Laugh-In's" final season (1972-73), Drier and another kid traded jokes in quick segments. As a teenager, he played Riley, who worked in an ice-cream parlor, in the syndicated "Kids, Incorporated" show (1984-85). The "Partridge Family" cartoon episode involved Danny (Bonaduce) being pressured into becoming a school football player. Cartoon Shirley voiced by Sherry Alberoni, who was a "Mickey Mouse Club" Mouseketeer (1956-57), later voicing the callous Alexandra in "Josie & the Pussycats" (1970-72). John Stephenson voiced Reuben, instead of Dave Madden.

From the Sunday morning cartoon vault, the second in short series of Kool Aid A Go-Go TV spots. Bugs Bunny appears inside a jukebox, then joins the live action kids on dance floor. This aired on "Linus the Lionhearted" (rerun) over ABC (2/5/67). Other commercials: Honey Comb with the cowboy hero. Crispy Critters with Linus. Great Shakes (four kids and a tree), Alpha Bits and Post Raisin Bran. Network promos for "King Kong" (cartoon), "Beatles" cartoon show, and "Rango" (Tim Conway sitcom).

From the Saturday morning comedy vault, an early TV spot with Kool Aid Man, set in a roller skating rink. Two kids get tired from skating. Instead of buying drinks from the concession stand, they yell, "Hey, Kool Aid1" Crashing through the wall, Kool Aid Man knocks a novice skater and instructor down as he races to aid of the kids. This aired on "Big John, Little John" over NBC (9/18/76). In this kid-friendly Saturday sitcom, science teacher John (Herb Edelman) drinks weird spring water, making him regress back to boyhood and back. Big John's wife, Marjorie (Joyce Bulifant) has the headache of dealing with her husband/son in this 17-episode series. Edelman, a respected character actor, died in 1996 (age 62). Bulifant, 81, was a regular on "Mary Tyler Moore," and played a high school guidance counselor on the first "Bill Cosby (I know, I know) Show" from 1969-72. A panelist on several game shows, guest star on many TV shows, minor roles in a few movies. Robbie Rigg played Little John.

From the Saturday morning cartoon vault, The Monkees (with Mike Nesmith) present an offer on getting a free Nerf Ball by mail. You needed ten wrapper tops from plain Kool Aid, or 20 from Pre-Sweetened Kool Aid. This aired on "Archie Comedy Hour" over CBS (3/14/70). In this transitional commercial, General Foods paid Nesmith (officially out of The Monkees) to appear in a few commercials, as GF's license with Warner Bros. to use Bugs Bunny had ended. The new ban on 30-minute commercials prohibited CBS from airing these during telecast of "Monkee" reruns. Jones and Dolenz disbanded by mid 1970.

From the Saturday morning cartoon vault, the three remaining Monkees and Bugs Bunny are in an old-west ghost town. The wascally wabbit tells the boys, "Make Friends With Kool Aid>' In trick photography, kids suddenly file out of a stagecoach, locomotive, airplane and spaceship. Only regular Kool Aid is shown. This aired on "Archie Comedy Hour" over CBS (9/20/69).

From the Saturday morning cartoon vault, a winter carnival is the commercial setting. The Kool Aid Kids and King Kool Aid go ice skating. The king ends up in the water after cutting a hole with his skates. Bugs Bunny pitches Pre-Sweetened Kool Aid briefly. This aired during "Bugs Bunny Show" on ABC (3/7/64). Mattel was primary sponsor, with Barbie's Skipper doll, Bugs Bunny talking pull string doll, and Lie Detector game. Network promos for "Flintstones" and "Hootenanny" with Jack Linkletter. Ad Council PSA for U S Savings Bonds. Cartoon Ernie (Dick Beals) leads a left-footed marching band past a billboard showing a $100 Grover Cleveland bond. Ernie wears a three-cornered hat and letter E (for E Bonds) on his shirt. Soon, ads with the $75 Kennedy memorial bond would be offered.

From the Saturday morning cartoon vault, the first commercial using the "Doing the Kool" song. Also the first with Bugs Bunny interacting with live action kids, a boy and girl in their house for Pre-Sweetened Kool Aid. This aired during "Bugs Bunny Show" on ABC (4/9/66). Other commercials include Matte See and Say pull-string toy and Kool Pops with the talking Kool Pop. Network promos for "Milton the Monster" and "Flintstones." Ad Council PSA for traffic safety with slogan: "Watch Out For the Other Guy."

Saturday morning cartoon vault. Bugs Bunny returns to Kool Aid, absent since 1970. Commercial has little kids enjoying a picnic. The Kool Aid pitcher mysteriously sinks below ground. Bugs catches it in his underground home and thanks the kids. Bugs then shares Kool Aid with girlfriend Honey Bunny. This aired during "Galaxy High School" on CBS (10/4/86). "Galaxy High" was just one example of cheap '80s animation. Two human kids are sent to a high school deep in outer space. The faculty and student body are all freaky aliens. A similar cartoon show was "Gravedale High" (1990-91) with Rick Moranis as the only "normal" teacher.

From the Saturday morning cartoon vault, a precursor to the 1964 shellacking of Goldwater by LBJ. Bugs Bunny (Pre=Sweetened Kool Aid) vs, Elmer Fudd Minute Aid (not Maid). Bugs handily discredits Elmer and wins. Bugs reveals the "new" Kool Aid packet with his picture on it (for near future sales). This aired during "Bugs Bunny Show" on ABC (10/24/64). Mattel "Real Sound" toy fire engine and Skipper doll among other commercials. Network promos for "Hoppity Hooper" and "Shenanigans" (kid game show) with Stubby Kaye. Ad Council PSA for U.S. Labor Department.

From the Saturday morning cartoon vault, an earlier TV commercial with King Kool Aid and the Kool Aid Kids. They are barrel rolling on a lake. Clumsy king ends up in the water. Bugs Bunny appears to advertise Pre-sweetened Kool Aid. This aired during "Bugs Bunny Show" on ABC (3/21/64). Tang and Mattel character hand puppets among other sponsors. Network promos for "My 3 Sons" plus "Flintstones" and "McHale's Navy." Ad Council PSA with puppets Kukla and Ollie (no Fran Allison) for Smokey Bear.