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POST HONEY COMB was a big favorite of mine since childhood. HONEY COMB first hit the stores early in 1966. Its hero/mascot for the first two years was a cowboy, the HONEY COMB Kid, who oddly, rode on a bald eagle instead of a horse. HONEY COMB was heavily advertised on Linus the Lionhearted and other cartoon shows. THE ARCHIE ERA,1969-70: A collaberation between General Foods and Kirshner Entertainment. Three series of Archies cardboard records were printed. The first,on Post Super Sugar Crisp in Sept. 1969. The second (Dec. 1969), and third (March, 1970), on HONEY COMB boxes. It was a strategic move by Kirshner to promote the Archies' Jingle Jangle LP.

An additional note to my previous story: It was brought to my attention that some of the Archies cardboard records were also printed on Post Alpha Bits boxes. Charles doesn't have a page for Alpha Bits, so I'm mentioning it here for sake of accuracy. In December, 1969, Archies records with the brown background and the character heads emerge from the core were on HONEY COMB boxes. At the same time, Archies records with a yellow background and characters dancing (Sabrina, Dilton, Big Ethel incl.) were on Alpha Bits boxes for a short time. These two series of records had songs from the Archies first two albums, plus Jingle Jangle. The final series, on HONEY COMB, had four songs off the Jingle Jangle LP, in the spring of 1970.

Just acquired one of the Honey Comb TV commercials showing The Archies record on back of box. The tune, "Jingle Jangle," served as background music. This likely was the last one before Post Cereals and Archie Comics ended the promotion. This ad was from the "Cattanooga Cats" cartoon show (3/22/70, ABC). Also, an early ad with Honey Comb Kid (stopping an avalanche), from an episode of the "Mighty Heroes-Mighty Mouse" cartoon show (3/25/67, CBS).

Recently picked up one of the Jumpin' Archies toys at an antique store, still sealed, for $15. This was a prize inside Post Honey Comb in late 1969/early 1970. The complete set consisted of either nine or twelve toys. Only Archie, Jughead and Veronica toys were made (no Betty or Reggie), and each character was molded in three or four different colors. The toys were simply two plastic pieces and a spring. There is a TV commercial for these on YouTube.

Found another early Honey Comb TV commercial from season two (1/29/66) of "Linus the Lionhearted" on CBS. The Honey Comb Kid (voiced to mimic John Wayne) rides a polar bear and lassos the moon, all in his quest to bring a poor kid his Honey Comb.

Here's a tough premium set to collect from Post Honey Comb: Fifty different bicycle license plates, one for each state per box(Honey Comb Kid on box). TV commercial from 2/18/68, as aired on "Linus the Lionhearted" over ABC, a Sunday morning show. Also, Sugar Bear meets his new adversary, a thug called The Blob, in the Super Sugar Crisp ad.

From the "Pink Panther" cartoon show, 4/11/70 on NBC-TV, another Honey Comb commercial for Archie records. Several kids are dressed hippie style. A dog and costumed gorilla also appear. Archie and Sabrina are pictured on box back surrounding record. Serving as background music: "Catching Up on Fun." On the same show, Sugar Bear, having become an ecology nut, stops The Blob (his thuggish human adversary) from burning trash in his back yard. Sugar Bear's girlfriend, Honey Bear, accompanies him.

From a Saturday rerun of "The Jetsons" on CBS-TV (5/16/70), a Honey Comb commercial with kids planting a tree and eating the cereal. A prototype of the Honey Comb Hideout series which began almost a year later. On the same show, a classic example of how not to raise a kid. In a Super Sugar Crisp ad, ecology nut Sugar Bear sees the uncaring Blob tell his son (Blob, Jr.) to litter while they picnic in a park. Junior throws a banana peel onto the nose of a statue, which requests help. Sugar Bear uses a high-power vacuum to clean up the park...and strip Blob and son down to their underwear. In a second ad, Sugar Bear stops Blob from dumping trash into the ocean from a boat...Blob wears a Sugar Bear suit and has kids on the boat. YouTube has both Sugar Crisp ads for your enjoyment.

From a Sunday morning "Linus the Lionhearted" rerun (4/6/69, ABC-TV) a Honey Comb commercial with a toy Action Space Explorer, launched by hand using a spring. It glides, then spins like a top when it lands (Honey Comb Kid on box). Also, The Blob goes criminal in two Super Sugar Crisp ads. He steals Granny Goodwitch's boat and house. Sugar Bear to the rescue! Song: Come join the Sugar Bear Generation! Lastly, for Alpha Bits, our last look at animated Lovable Truly in a commercial. He doesn't speak, but live action kids tug him airborne with a rope.

From a Saturday "Bugs Bunny/Road Runner Hour" on CBS-TV (10/28/69), a Honey Comb commercial with the Jumping Archie toy inside, combined with the Archie toy car in Alpha Bits. Also, another Super Sugar Crisp adventure, with Sugar Bear stopping the tough-guy Blob from recruiting monsters into his gang (a Halloween tie-in). A quick Archie record (on box) promo follows.

the girl that rode the horse in the honey comb commercial was named JOZELLE

Found a TV commercial for the toy car from the film, "Chitty Chitty Bang Bang," inside boxes of Honey Comb (Honey Comb Kid on box). There were three different color cars in all. Commercial aired on the "Fantastic Voyage" cartoon show (12/15/68) on ABC-TV.

More from the Saturday morning cartoon vault: An early Honey Comb Hideout TV commercial featuring a football player (looked familiar, but his uniform indicated no NFL team), aired on the "Deputy Dawg" cartoon show (9/25/71) on NBC. The early commercials also featured a female roller derby skater, a "giant" (NOT Andre) and a man in a trench coat named Mr. Big.

The football player in the mentioned Honey Comb commercial was Walt Jones. His jersey and helmet were generic. Don't recall which team he played for then.

An antique broker near Chicago had a full, flat Honey Comb box as a consignment, asking $300. Box had the Archies "Jingle Jangle" record intact, from early 1970. Reminded me of the time where talk was that plans were being made to form an Archies group with real people...notably Ron Dante as Archie. In one of his interviews, Dante stated that he did not want to be "made up" to resemble Archie. Another factor was that, other than being credited for writing a few Archie songs, Dante's identity was kept secret. Finding the other actors and actresses to fill out the fivesome would have been another big chore, so it never happened.

From the Saturday morning cartoon vault, a TV commercial with a woman roller derby skater visiting the Honey Comb Hideout. The original four kids appeared, soon to outgrow the roles and be replaced with younger kids. One of three Wacky Printer toys (with ink pad) inside boxes. Footprints were among the images you could print. Followed by a Super Sugar Crisp ad with Sugar Bear's new nemesis: Sugar Fox (replaced The Blob). This aired on ABC's "Saturday Superstar Movie" from 3/28/73.

From the Sunday morning cartoon vault: TV commercial offering different types of balls in exchange for Post proof-of-purchase seals from boxes. These ranged from a simple playball (4 seals) to a basketball (15 seals). Seals were printed also on Super Sugar Crisp, Crispy Critters, Alpha Bits and Rice Krinkles. Honey Comb Kid no longer on box front. This aired on "Linus the Lionhearted" over ABC (rerun from 4/12/69). Another ad featured Sugar Bear preventing The Blob from stealing the house of Granny Good Witch (Ruth Buzzi).

From the Saturday morning cartoon vault: Another commercial with the Hideout Gang (the blonde girl with floppy hat has grown much taller). The toy inside featured is the Around-A-Corner Viewer, which uses little mirrors inside. This aired on the "Osmonds" cartoon show over ABC (5/27/73). Commercial block included one with Sugar Bear, and his new nemesis, Sugar Fox.

Starting about 1978, General Foods began marketing Honey Comb in Canada. Cereal boxes were red instead of yellow. Instead of the Honey Comb Hideout gang, the cartoon cowboy Honey Comb Kid was on boxes and in TV commercials. Honey Comb Kid disappeared from America's cereal when 1968 ended. The Canadian Kid has a deep voice, and is accompanied by a boy while driving a stagecoach in a commercial. In 1982, Canadian hockey players were featured on cereal boxes (either NHL or Olympic).

From the Saturday morning cartoon vault, a non-Hideout TV spot, featuring Jackson 5 records on back of box. There were five different in all (A-B-C, I'll Be There, and tunes that were album fillers). This aired on "Archie's TV Funnies" over CBS (9/25/71). The first non-musical "Archie" series featured the gang, working in a TV studio, introducing short gags by comic strip characters like Moon Mullins and Smokey Stover. Also in each of the 16 episodes was a five-minute Dick Tracy adventure. Filmation voice-man John Erwin did Tracy, replacing Everett Sloane, who voiced Tracy in the 1961 UPA shorts and Soaky soap commercials (Sloane died from sleeping pill OD in 1965, suicide). The only other returning characters were Flat Top and Prune Face, also voiced by Erwin, who also did Reggie, Archie's rival.

From the Saturday morning cartoon vault, TV commercial with the Honey Comb Hideout gang indulging in a Spooky Story flex disc on the back of cereal boxes. This aired on the "Krofft Superstar Hour" over NBC (9/30/78). In the 1978 fall season, the brothers Krofft replaced Kaptain Kool (Michael Lembeck) and the Kongs with the Scottish pop group, Bay City Rollers, as hosts. Kindly Sid and Marty found the BCRs to be boorish and less than cooperative. Segments of "Wonderbug, Bigfoot/Wildboy," and "Magic Mongo" returned from the previous season on ABC. Ratings for the first ten weeks were lousy. Instead of bringing back Kaptain Kool, the Kroffts allowed NBC to cut the show from 60 to 30 minutes, retitling it, "Bay City Rollers Show," with the other elementary segments omitted. The BCRs lost their audience (no hit songs in two years), and the show was cancelled before 1979 began. The network replaced it with "Daffy Duck/Speedy Gonzales" cartoons, which were butchered of any "violent" content. Saturday mornings were not so fun in those days, but worse things were yet to come.

From the Saturday morning cartoon vault, a three-person adult biker gang visits the Honey Comb Hideout seeking the cereal. Premium inside was one of four CB radio-themed iron-on transfers. This aired on the "Krofft Supershow" over ABC (9/18/77). Kaptain Kool (Michael Lembeck) and the Kongs began their second (and final) season as hosts. Electra Woman and Dr. Shrinker were gone. New segments were "Bigfoot/Wildboy" and "Magic Mongo," which starred Lennie Wienrib and Helaine Lembeck (sister of Michael). Returning segment from season one was "Wonderbug."

From the Saturday morning cartoon vault, a Honey Comb TV spot with one of six Mercury plastic scale cars (cheap ones with little interior detail) inside boxes. This aired on the "Hot Wheels" cartoon show over ABC (9/20/69). Show included info on turning in "Super Saturday Club" premium stamps for discount on various Mattel toys (Barbie items). Also found a flattened Honey Comb box from 1970 with a Monkees record. These were all the old Colgems Records hits (16 in all), but Peter Tork, who quit in 1968, not pictured, though he worked with the band on all those tunes. Mike Nesmith also on the verge of quitting then. CBS-TV aired Saturday reruns from 1969-71, with several minutes cut out for more commercial time. The box was in a little rough shape, selling for $20.

Hey, Rob. Can you give me a link to the footage of your April 2, 2015 post? You said you found an old commercial of some kids planting a tree and eating the cereal. That sounds like a real classic. In the past year and a half, I've gathered about 20 of these old 1970's Honeycomb Hideout commercials. I've shared them with my Drawing and Animation students. They really get a kick out of those old advertisements. I use these commercials as a teaching tool on proper directing and camera angles. Oh. Have you seen the early 70's Post Frosted Rice Krinkles commercial uses the Honey Comb Hideout kids to advertise their "groovy ballons" prize? That's one I had never seen before. It should be easy to find just type what I just wrote in a youtube search bar.

Tony: That Honey Comb commercial was on YouTube in '15, but may have been removed. I was unable to access it today. It was from the period when Post tried raising awareness of environmental issues. I was in third grade when the Rice Krinkles/Honey Comb crossover ad was on "Archie's Funhouse" and other Saturday shows. The actual term, "Honey Comb Hideout," came in mid 1971. As each group of kids got older, they were replaced, about every 2-3 years. I'm glad you brought it up. Future generations could learn lots from this.

From the Saturday morning cartoon vault, an earlier TV spot with Honey Comb Kid helping a farm family gain water for drought-stricken crops, and doling out boxes of cereal. This aired on "Super Six" over NBC (5/6/67). In this cartoon show, oddball heroes like Granite Man (living statue) are assigned by an employment agency to deal with crime. Theme sung by Gary Lewis, who was drafted late 1966.. He accepted combat duty, serving in Vietnam. One of only a few celebrities to do so (Rocky Bleier and Roger Staubach, also).

From the Saturday morning cartoon vault, a TV spot with Super Jets (rubber band launched) toys inside Honey Comb boxes, along with a mail-in offer for different play/sports balls. This aired on "Cattanooga Cats" over ABC (10/10/69). As feature segment of its own show, the Cattanooga Cats traveled abroad in an old bus to different concert venues. Leader was Country (Bill Callaway), Kitty Jo (Joan Bennett), drummer Groovy (Casey Kasem) and Scoots (Jim Begg). A zealous, autograph-seeking female cat was Chessie (Julie Bennett), whom the Cats tried to dodge in each episode. In the original hour format, "It's the Wolf" and "Around the World In 79 days" and " Motor Mouse" were fillers, plus music videos by the Cats. Part of ABC's Super Saturday theme for part of the 1969-70 season. Barbie and Hot Wheels, Alpha Bits and Super Sugar Crisp (Archie cereal box records) also sponsored. In 1970-71, "Cattanooga Cats" reruns aired separately from the other cartoons on Sunday mornings.

From the Saturday morning cartoon vault, Marlene the Jungle Queen swings from her vine down to visit the Honey Comb Hideout for breakfast. This had the third group of Hideout kids. Inside boxes, one of four roller skating/skateboarding posters. Commercial aired on "Fat Albert" over CBS (3/22/80). The man who created this series, co-starred on "I Spy," played a high school gym teacher (1969-71), and America's #1 Dad. All there is to say is: Waste of a career, waste of a positive role model. Very disappointing. He should have known better.

From the Saturday morning cartoon vault, a Russian wrestler named Big Boris crashes the Honey Comb Hideout. The kids give him cereal and a "Gag Trophy," of which there were four different, one inside boxes. This aired on "Robonic Stooges" over CBS (3/11/78). In this Hanna-Barbera cartoon, they lived and worked in a junkyard, doubling as superheroes with bionic powers or abilities. Moe (Paul Winchell), Larry (Joe Baker) and Curly (Frank Welker) took mission orders from their boss, Agent 0-0-0 (Ross Martin). 32 ten-minute adventures were made. Cartoon originally segmented from the "Skate Birds" kid show, which CBS cancelled mid-season. Welker, using a Curly impression, also voiced "Jabberjaw' ("Jaws" parody) in a 1976 series.

From the Sunday morning cartoon vault, the Rocket-To-Me toy (rubber band launch) inside boxes of Honey Comb. Cowboy Kid on box. This aired on a rerun of "Linus the Lionhearted" over ABC (9/29/68). Also, Post Raisin Bran, Alpha Bits (cameo by Lovable the postman), Super Sugar Crisp with evil Blob threatening to take over the planet. Not if Sugar Bear can beat him in a rocket race. Plus, Kool Aid with Bugs Bunny and Monkees (minus Peter Tork). Network promos for "Flying Nun" and "Here Come the Brides."

One of my favorite antique malls in northern Illinois had tons of flattened cereal boxes for sale, going back to around 1978, including several Honey Comb boxes. Locked in a display cabinet, a fairly beat up Alpha Bits box with an Archies laminated record (late 1969), selling for $200 (too much dough for its condition). Archie and Sabrina pictured on box. Record has yellow background, all characters dancing (including Dilton, Moose, Midge and Ethel). In good condition, a box like that should sell for around $75 to $100. What may be easier to find is the Honey Comb box, the record with brown background and character heads emerging from center.

From the Sunday morning cartoon vault, a variant TV spot featuring the Archie toy premiums from Post Cereals. Honey Comb had Jumping Archies. Sugar Bear appears to promote the first series of Archie records on Super Sugar Crisp boxes. This aired on "Linus" over ABC (8/31/69). The show includes a rerun Linus cartoon from 1964 titled, "Remember the Birds," in which Billy, Grouse and Mocking Bird formed a jungle rock group. This near coincided with The Byrds, as they released their "Mister Tambourine Man" album. The teen tabloids exploited this. "Birds or Byrds...Which Do You Choose?" Though it was rumored, no action was taken by The Byrds against General Foods over possible infringement, which there really wasn't.

One of my favorite antique malls in Illinois has a 1968 Honey Comb cereal bo. with Honey Comb Kid pictured, plus marked as having a toy action rocket (launched using rubber band) inside, selling for $250. Condition was VG with creases and torn flaps. Also, a Sugar Bear Adventure Mini-Comic from 1968, selling for $30 in average grade. In the comic story, tough-guy Blob has his gang tossing books out of a library. Granny Good Witch summons Sugar Bear to help. Instead of duking it out, Sugar Bear turns the thugs against Blob by reading to them (a book on how to foil The Blob). They use rope to apprehend Blob. These comics were seven inches spread out, on standard newspaper print. They're hard to find in good shape, same as the Cap'n Crunch mini-comics of 1964.

One step closer to collecting the 16 variants of Archies cutout records. Picked up the fourth one off a Honey Comb box in an Illinois antique store. Brown background, Archie character heads emerge from core. All tunes listed from "Jingle Jangle" LP. It's been 50 years since the first series of cutout records were on Super Sugar Crisp boxes. In about six weeks, debut of "Jingle Jangle" on Alpha Bits. Also, Tommy Roe had the hit dance tune, "Jam Up, Jelly Tight," and either Welch's or Smuckers used the song in TV commercials, but haven't found any yet.

From the Sunday morning TV cartoon vault, Honey Comb Kid prevents a town from flooding by damming a river, while riding twin bulls. Honey Comb Kid would be retired in 1968.This aired during "Linus the Lionhearted" on ABC (10/1/67). Also, a Super Sugar Crisp commercial that has thuggish Blob challenging Sugar Bear to race up New York's Empire State Building. Post Alpha Bits, Great Shakes (Four teens and a tree) and Post Raisin Bran. Network promos for "Peter Potamus" and "Bullwinkle." Ad Council PSA: Keep America Beautiful with Rod Serling.

At last, the antique mall in Volo, Illinois had the Archies cutout record from Honey Comb to complete the set of 16. The tune, "Archie's Party." Included among the four in the final series (Feb., 1970) on Honey Comb boxes. These had a brown background, the Archie character heads emerge from the center, and all four tunes were from the "Jingle Jangle" LP from Kirshner Records. For those tired of the boring and depressing music (?) of today, "Jingle Jangle" is the ultimate feel-good album, now 51 years old. Unfortunately, unable to find any whole cereal boxes with these, Monkees or Jackson Five cutout records.

From the Saturday morning cartoon vault, the Honey Comb Kid faces a bridge being threatened by huge logs floating down a raging river. Riding on twin dolphins, he diverts the logs, then uses them to whip up a cabin. Jingle in this commercial not sung by Jimmy Rodgers. Box marked "Smaller, Bite Size, Crunchier." This aired during "Linus the Lionhearted" on ABC (!/28/67). In other ads, Sugar Bear introduces New Super Sugar Crisp. Also, Post Toasties, Crispy Critters with Linus and Alpha Bits with Lovable Truly. Network promos for "F Troop" with Ken Berry. Also, "King Kong" and "Beatles" cartoon shows.

STFU!