I think the brand was beech nut

This gum was a cool idea, and it looked very attractive. Unfortunately the flavor would disappear in about three seconds.

Very true, the flavor did run out quickly but I didn't mind because I could never resist swallowing that gum!

One jingle ended "Yipes! Stripes! It's Fruit Striped Gum!

The early Fruit Striped Gum TV commercials had clay-animated figures, a zebra and elephant. They were filmed in black & white until 1966. Fine way to promote multi-color and flavor gum. I have two early commercials, from a "Tennessee Tuxedo" cartoon show (9/11/65, CBS), and a Sunday-morning "Bullwinkle" cartoon show (9/25/66, ABC). The "Yipes! Stripes!" candies and gums first surfaced in 1969.

The original Yipes Stripes was launched in the early 1960's as an extension to the gum line at Beech Nut which made both candy and baby food. In 1968 Beech Nut (which had also acquired Life Savers in 1956) merged with Squibb pharmaceuticals to become Squibb Beech-Nut Corporation. In 1981 Nabisco acquired just the confectionery portion with the brands of Beech Nut and Life Savers. In 1999 Hershey’s picked up the brand from Nabisco along with the more popular Bubble Yum, Ice Breakers, Breath Savers and Care Free gums but then sold off the Fruit Stripes brand, along with Rain Blo, Hot Dog and Superbubble, to Farley’s & Sathers in 2003. Just this year Farley’s and Sathers merged with the Ferrara Pan Candy Company which still produces Fruit Stripes today.

From the Saturday morning cartoon vault, TV commercial crossover time. Inside boxes of Trix was a pack of Beech-Nut Fruit Stripe Gum. A boy and the Fruit Stripe zebra ride a tandem bike. The Trix rabbit tries to get both the cereal and gum, but is foiled by the zebra. This aired on the "Barkleys" cartoon show over NBC (9/30/72). "Barkleys" was a parody of "All in the Family," with the father, Arnie, as the opinionated (not necessarily bigoted) one, living among a community of humanized dogs. The single-season series was produced by DePatie-Freling Studios.

From the Saturday morning cartoon vault, a TV commercial block for Beech Nut, introducing two new products. First, Sour Stripes. Two bank robbers are on the run. Young man quickly changes into the superhero, Sour Stripe Man (striped tights), and uses a "sour vapor" to stop them. Two teens ask, "Who was that?" Sour Stripe Man flies off, chanting, "Buy Beech Nut, by gum!" Second ad was for cinnamon Hot Shots candy, featuring a cartoon boy band donning Beatle wigs and suits. The candy was similar to Red Hots wiener-shaped ones, only round. This was a half-minute version (a full-minute ad also was done). These aired on "Milton the Monster" (Hal Seeger cartoon) over ABC (2/5/66). Other than the sour flavor, Sour Stripe was nearly the same as Fruit Stripe gum, assorted flavor sticks in a pack.