Yes! That's how I ate 'em..

At a local grocery store, there was a gum machine that sold Fleer's DUBBLE BUBBLE. Mixed in with regular gum wedges were those containing character tattoos, such as Banana Splits or Archies, and a card was displayed in the machine's window to tell you that these character tattoos were in the wrapper. Many of the gum wedges didn't have tattoos. I had to buy like 12 of these before I got one with a tattoo. I'm talking 1969, 1970.

Dubble Bubble, created by the Fleer company of Philadelphia in 1925, another product made great by longevity alone (not necessarily the flavor's longevity, which wore away too fast). Fleer had little competition until Topps first marketed Bazooka in 1948. Fleer countered Topps's every move, such as the little paper comics inside (Bazooka had Joe, Fleer created the Dubble Bubble Gang). Dubble Bubble soon would be sold internationally. Here's the history kicker: In 1951, Fleer started advertising Dubble Bubble in Archie comic books. The same time, it began marketing Chum Gum bubble gum (two sticks, two cents). Fleer spent millions promoting Dubble Bubble, practically nothing on Chum Gum (other than signs in candy store windows). As 1970 approached, Fleer paid hefty licensing fees to make the Saturday cartoon character tattoos, while at this time, considered doing away with Chum Gum, as sales were about half the volume of Dubble Bubble. Chum Gum was dead by 1972, though many stores overstocked and continued selling it into the mid 1970s. Today, Tootsie Roll makes Dubble Bubble, with all references to Fleer gone. Call this comment a Tale of Two Gums.

More golden oldies from Fleer. Found images of two TV cartoon tattoo wrappers used for sale in gum machines. First, The Mighty Heroes (Terrytoons, Diaper Man pictured) and Underdog. Both dated 1966. These were simple, washable tattoos. All five Mighty Heroes were in their own separate tattoo. The Underdog set included Shoeshine Boy, Sweet Polly, Simon Bar Sinister and Cad. Hasbro likely printed these, as it did the Archie series of Rub-Ons and tattoos for Post cereals and Dubble Bubble in 1969.

eBay window shopping on a Saturday night. Found picture of Dubble Bubble's direct competitor. Super Bubble by Donruss (Memphis, TN). Picture printed on back of a 1966 "Monkees" unopened pack of trading cards. Pack is certified and slabbed, for $250.