it was called Cocoa Marsh, not Chocolate Marsh

In NYC circa 60-70, Claude Kirschner's Terrytoon Circus was on Channel 9, sponsored by Cocoa Marsh. At the same time, on Channel 11 News, Gloria Okon did commercials for Arnold Bread. Cocoa Marsh had a series of commercials that went "everybody's going to the store to buy cocoa marsh" over films of airplanes crashing into barns, jungle hunters charging, crowds rampaging, herds of elephants, etc.

I preferred Bosco but the pump on the jar was really COOL!!!!!!!!

I was a kid who grew up drinking Cocoa Marsh. Does anyone remember Yumberry? It was made by the creators of Cocoa Marsh. I recall my mother buying it once or twice. It was a strawberry flavored syrup. It didn't last too long, only about a year. I remember the jingle to the tune of Here Comes Santa Claus- We love Yumberry; we love Yumberry!

When I was probably about 3-4 years old, I was give some Cocoa Marsh by my mom and I was giggling about something, so I told my mom, "Cocoa Marsh up nose"...

I remember the ads for Cocoa Marsh Coolers. It's so good on a hot hot day.

I remember I always begged for Cocoa Marsh, because of the cool pump and the neat lion on the bottle, but my mother always bought Bosco. I was a deprived child.

The Cocoa Marsh pump had a special cover with a surprise under the top. I always pleeded for the product, but never had it or found out what the surprises were! Does anyone know?

Remember: "Yum Berry, Good by Gosh! New from the makers of Cocoa Marsh".

I am the typical baby boomer, born in 1954. In the 1960's in the Boston area (seen throughout New England) there was a show on TV for kids called "Romper Room", and the teacher was Miss Jean Harrington. She sat at a big desk in the middle of the room and there were three smaller desks to each side of her. Every day there were new kids. Anyway, when it was their break time, they all had a glass of milk in front of them and would put in the Cocoa Marsh. My siblings and I would have my mother get the milk and Cocoa Marsh ready for us... of course with a snack - just like on TV - and we thought we were so cool. The best part is... Cocoa Marsh was really and truly delicious. Too bad they don't make it anymore, however I THINK I saw Bosco on a shelf somewhere. It would be a nice trip down memory lane to see Cocoa Marsh back on the shelves and these kids nowadays would know some good stuff.I loved the lion on the bottle too. Anyway, thanks for the memories. Remember this, "I want my Cocoa Marsh"!

I remember when the bottle looked like a lion's mane -- WELL before the 70's. The stuff was fantastic! I miss it. I also miss Bonomo Turkish Taffyl

I grew up drinking the stuff, but there were alot of chocolate syrups besides Cocoa Marsh and Bosco. Hershey's was (and still is) popular. There was also a syrup called "Clanky" if you remember that far back. And still around today there's U-Bet syrup, which probably comes the closest to what Cocoa Marsh tasted like. The gimmick about Cocoa Marsh was the pump, that's why it got so popular, not to mention the plugs on Romper Room

I remember coacoa marsh and big shot I used to have to beg my Mom to buy the stuff but bosco was very popular at the time and was the sponser of the kids show wonderama yet I liked cocoa marsh and big shot better

I have the fondest memories of Cocoa Marsh syrup and still miss it dearly. There is, and was, no question in my mind that C.M. was superior in flavor to Bosco and Hershey's Syrup, and the Lion ensconced jar was a bonus. I concur with Rob, that U-Bet comes closest to the C.M. flavor, but it is not equivalent to the richness and mouthfeel of days passed. Is there a way to find the original C.M. formula and convince some foodie-entrepreneur to reissue it today? And, on a tangent, I hope some of you remember when Yoo Hoo really was a tasty drink. Before the chemical engineers got their hands on it, Y.H. was an awesome beverage. I will close my groaning by saying that Dairy Queen's corporate chiefs really need to rethink how they have raped that product. When it was made from real dairy it was delicious. These days, and for many years, DQ soft serve tastes as though it was a by-product of some failed General Electric polymer experiments. Bring back the original Cocoa Marsh!

I was a big fan of CM because it had a distinct taste. I have used Fox's U-Bet syrup which also has a distinctive taste but still not Cocoa Marshes. Yesterday I got a Black and White Ice Cream soda at Carvel. The syrup they used tasted a lot like CM. I wonder if it's the same formula?

Yes, oh boy Cocoa Marsh and/or a Scooter Pie. What a treat. We did not have all this junk food like today and ate very little sweets, but those two were a three time a week staple for us kids known as the Baby Boomers. Families would sit together on Sundays (as all stores were closed), have a nice relaxing dinner, and Cocoa Marsh was put into our milk (we did not drink soda back then). The kids would be outside playing and having a grand old time (mom's did NOT have to watch their kids 24/7 like they do today). Cocoa Marsh was a real treat for all the kids. It got us to drink more milk. Ahhhh, the good old days were so enjoyable. Anyway, I guess I am dreaming about days gone by and reliving great memories.

I was just thinking about Cocoa Marsh. I remember the picture of the lion & by far have to agree that Cocoa Marsh was the best chocolate syrup around! We grew up in Northern New Jersey; it was a favorite for my brother, sister & myself. Also, wishing it would make a comeback

I was also a great fan of Cocoa Marsh. I remember the soda fountain pump, But I also seem to recall a pump that looked like the lion on the label. I believe that it was a mail order premium. Does anyone else remember this?

I remember one of the commercials: Cocoa Marsh Cooler, Cocoa Marsh Cooler, It Tastes so great on a sunny summer day. Cocoa marsh cooler. Anyone remember it?

Lionel (model) Trains is issuing a new flatbed car this December, 2009 featuring "Cocoa Marsh" vats. The vats include the original CM label with the lion. We can't buy CM anymore but the train car sure looks inviting!!

So nice to hear your commments. I was talking to someone about "Soaky" today (bubblebath of the 60's)and when I looked on-line about it, I saw Cocoa Marsh and something triggered a memory. I was born in '56 and remember it; didn't realize it was advertised on Romper Room (something else that many people I know don't remember). I swear people must think I'm crazy! However, I thank you all for my trip down memory lane....Oh, and Fox's U-Bet is wonderful, and so was Carvel (they no longer have it in Florida where I live).

Cocoa Marsh Cooler, Cocoa Marsh Cooler, On a hot hot, day it's so, so nice! I dont know if it was my immagination but the ice cubes didn't work as well with Bosco, Hersheys or U-Bet!

I also grew up in NY and watched channel 9 Claude Kirschner's Terrytoon Circus. I used to laugh every night when he ended the show the same way. Well, it's 8 o'clock and time for most of you to go to bed. I didn't have to go till about 10 or 11 so it made me feel good. Loved Yumberry too. Ahhh, the good ole days

The conclusion of Terrytoon Circus was my bedtime. I remember his top hat and either a whip (was he dressed as a lion tamer, I seem to remember him wearing a beige suit with some kind of gold trim) or a cane. Seems like yesterday...

Oh, I remember Cocoa Marsh well, especially the strawberry flavor, since I was alergic to chocolate as a kid in the 60s. And I remember Claude Kirschner (who died recently)(yes, he was Ringmaster), and Clowny, and cartoons like Colonel Bleep.

One of my favorite tv shows, Terrytoon Circus. And yes, he really pushed the Cocoa Marsh. We always had Bosco in the house,so i never really tried Cocoa Marsh , what a shame. Claude Kirchner and Clownie ,Clownie called him, stringbean , and other names. Then Claude would end the show with that'' And now its time for most of you girls and boys to go to bed ''. My mother would here that,and off to bed i went. Lying in bed i would hear the opening theme to the Honeymooners. Nice memories .

Back in the 50's I loved Cocoa March and loved the pump bottle. But my mom found Bosco was cheaper but as I "hated" Bosco my mom would buy Bosco and refill the Cocoa March bottle, I never knew the difference. She fessed up years later, moms know best.

the other version of Cocoa Marsh was called Yum Berry...my neighbor worked for the advertising company that promoted it and I had the Cocoa Marsh Lion at the foot of my bed

Cocoa Marsh Cooler, Cocoa Marsh Cooler It tastes good on a suuny day Cocoa Marsh Cooler Cocoa Marsh Cooler It tastes good in the coolest way Cocoa Marsh Cooler Cocoa Marsh Cooler Made with Cocoa Marsh Milk and Ice Cocoa Marsh Cooler Cocoa Marsh Cooler On a hot, hot day its so So Nice !

Cocoa Marsh was THE BEST syrup ever!!! The reason is clearly stated on the jar: MARSH. The syrup was a blend of cocoa and marshmallow. The marshmallow part was made to a consistency that blended easily. The company later sold just the marshmallow component as "Marshmallow Fluff"!!! The surprise under the large cap was a step up from a crackerjack prize, usually a ring or trinket of some sort, but there was a slip of paper that was an order form for pricier items. For a dollar fifty, I sent for a radio crystal set that was shaped like a V-2 rocket,I STILL HAVE IT! this was circa 1961. Does anyone remember the CM soda fountain? Kirschner used to plug it on his show w/"clowny" the puppet in NYC back then. It was a tabletop plastic deal that had areas for jars of CM and the Yum-Berry product, nuts, etc. to create ice cream sundaes. Those were the days

One more thing. Take some Fox's U-BET in a cup, and mix an amount of Marshmallow Fluff into it until blended well. Pour mixture into a glass of milk, stir well, close your eyes, and you will be as close to Cocoa Marsh as is humanly possible.

Does anyone in the NYC area remember "JUNIOR FROLICS" with host "UNCLE FRED SCOTT"??? As I recall CM was a sponser and a viewers contest to name the CM lion was conducted. I believe the outcome might have been "MARSHY"

I believe it was 1957 or 1958 the grand prize in a local COCOA MARSH contest was an electric small rideable electric Ford T Bird. One of the kids in my class Bobby Oast won it. It was cool (just like the cars we grandparents buy to spoil our grandchildren with). He put coon tails on it and drove it all around North Massapequia and Baldwin Drive School

my father was a general foreman for a company called B.MAYER in the bronx ny a food distrubitor he used to bring home cases of cocoa marsh the bestttttttttttt syrup of all time .pleaseeeeeeeee someone how do we get the formula

Went to a store called 5-below, and I saw the actual Bonamo Turkish Taffy..Had no idea they still made it..

I was in a cocoa marsh commercial with the dancing lion when I was quite young.Would love to find a copy of it somewhere.

What fond memories of my childhood. My mom would serve my lunch everyday with a glass of milk and Cocoa Marsh as I watched Roomper Room before she would take me to Kindergarten. It was such a simpler time.

check wonderama on you tube

Talk about great memories reading all the comments. We (the kids) used to turn the volume down on the tv when Claude Kirshner said "it's time for most kids to go to bed". My best memories was the Ford Thunderbird Junior and even a Cocoa Marsh truck that were contest give-aways. They were the ultimate toys I dreamed of having and I still want one at 58 years old.

So glad I googled this. I remembered a chocolate syrup that came with a pump and remembered something about a lion!

Mark M, yes I remember the container being plastic and molded in the shape of a lion with the pump! I could never remember the name!!

We use to get this because of the pump and also the prize that was inside the plastic lid.Mine was magic beans for a bean stalk.I remember planting the beans and it did grow pretty tall...

Cocoa Marsh was far superior to any other syrup. Always had to drink mine with a straw while munching on a bag of 5 cent wise potato chips. The Yoo Hoo from the 60s was also great,but a little pricey. I also remember a short lived chocolate drink named Devil Shake.( similar to Yoo Hoo )

Thanks for your response Liane.Yes, I know of the plastic figure bottle. However, I seem to also remember a pump like the fountain pump that they sold, but the pump head was shaped like the lion head logo. On the other hand, memories, at times, get cloudy over the years, so I may be imagining this. Anybody know of this pump?

cptboyance - October 04, 2010 asked if anyone remembered Uncle Fred Scott ~ well, I sure do. I enjoyed his very pleasant afternoon show for kids. Indeed, there were so many good ones back then and his was one of the best! :)

WOW..... I THOUGHT I WAS THE ONLY ONE WHO REMEMBERED AND LOVED COCOA MARSH. I AM 57. I ALSO REMEMBER Bonomo Turkish Taffy AND Claude Kirschner's Terrytoon Circus was on Channel 9, AND Bosco AND Romper Room AND Scooter Pies. YOU GUYS BROUGHT ME DOWN MEMORY LANE. Thank you for making me smile today. Does anyone remember TOMMY SEVEN AND SOPHI SHAMPOO???

Kudos for starting this! Yesterday I bought several small bags of vintage kiddie trinkets at a garage sale (Cracker Jack prizes, play money, etc). One item was a small toy called a walking camel and it had a paper tag with it stating it was from "Cocoa Marsh." Had never heard of that product before, so I went to Google for info. Looks like this was one of the Cocoa Marsh prizes mentioned in the postings. The toy still works and is very cute! The "old days" were sure fun times to grow up in. Blessings to all who read this!

I have a CM jar! My mom used it to put oil in, you can squirt oil into your pan easily when your cooking.And no mess. This jar is from mid 2011. That's when I put it away for safe keeping. ntil mid2011

Cocoa Marsh can cure Athletes foot,and all the ills of mankind.

i remember uncle fred scott,he was on captain video, i saw him in sandy, soupy and fred interview. he was also one of the origanal anouncers of long islands tv 55 (then wlig now wlny)

Not only did we (3 siblings and I) love CM, I still have the original jar & pump intact. It was very difficult to use if stored in the fridge, as the syrup hardened. I also still have a Mr. Mixit, which was a large plastic cup and the top was a head with a hat which spun a mixing propeller when pumped. You would add either Cocoa Marsh or Nestlé Quick and the straw would protrude from the head's lip. Funny story from live TV; Uncle Fred Scott had a substitute host (don't recall the name). One afternoon we was doing a live commercial for Mr. Mixit and he mustn't have tightened the top. It exploded all over the host - wish I could find a clip!

Possibly the earliest memory I have ( I was 3, I think) was my grandmother serving me milk with cocoa marsh. It will always be my favorite chocolate syrup. It's too bad this company didn't keep this product going. This product alone, being the best chocolate drink mix, along with the pump jar and the cute lion pic was surely a winner.

yumberry rocked back then. the treat was when the syrup was almost gone, fill up th jar with mlk and shake it up! we converted to fox's ubet for chocolate syrup. thanks for the memories!

I recently saw a movie called :The Boy and the Pirates,about 5 minutes into it the kid walks over to the kitchen counter and there he pumps a glass full of chocolate syrup ...My memory came back 54 years later ....it was a yellow labeled pump jar of Cocoa Marsh Wow!!! It was child actor Charles Herbert of "The Fly" Fame I remember Uncle Fred Scott on WNEW NY Chn. 5 and Uncle Gregory showing Cartoons and a plate stacked with hostess twinkies. With a pointer stick they would use to point out the Delicious Cream filling. ummmh good...that era of time was a peak of America.. Lucky to have been there.... I concur with Joe L. and all here God Bless indeed......Merry Christmas!...

I remember seeing local kids tv hosts/performers in the NYC viewing area promoting "Cocomarsh" and "Yumberry"on shows like"Cartoon Playtime","The Sandy Becker Show","Wonderama","Terrytoon Circus",etc. and they would mix the syrup in the milk..while talking about the product to the kid at home and then..the host would drink the syrup mixed milk on camera..as the kid would at home..Ah! sweet memories!

"Uncle Fred"Scott never hosted"Junior Frollics"on WNTA TV Ch.13 in the Newark,N.J./NYC viewing area.."Uncle Fred"Sayles mc'd that show.

Yes..MJ..I remember:"The Tommy Sven Show"with"Tommy Seven"..The sad face tramp down and his unseen duck pal:"Milton"..who entertained and inform their viewers and studio audiences..weekday evenings and later on weekday mornings and saturday afternoons on WABC TV Ch.7 in NYC viewing area during the early 1960's. Entertainer:Ed Bakey played the clown.

OMG after reading all of the posts on this site made me smile all day long :) such simple things that made growing up in the fifties and sixties memorable in a GOOD way. Not sure if it's the parents today or the kids (which came first the chicken or the egg) I wonder what sweet and innocent memories of family will many kids of today will have when they reach our age? Many nostalgic items can be found on Vermontcountrystore.com like Turkish taffy, popular perfumes of the past etc. have a great day and hope you get to enjoy a "New York Eggcream" soon lol!

YES!! I too remember that oh so delicious product.. Cocoa Marsh!! And YumBerry as well, that great Strawberry Milk Flavor!! Bosco was a close second for me, but Cocoa Marsh was "the bomb".

Fox;s ubet syrup is unique in that it has dry milk powder in it for making egg creams which was used mostly commercially by soda fountains and candy stores. I always had cocoa marsh as a kid. Loved it. Foxs is the only acceptable replacement for it.

I remember fighting with my brother over who gets to lick the spoon!! Yes, bring Cocoa Marsh back, along with the old days!

As a baby boomer born in 1951 I remember cocoa marsh being available in Tampa fla. I don't recall the pump on top but the label and the lion look like old friends. My family also liked Bosco. For years I have called family dogs by the names Cocoa Marsh and Bosco!

I grew up in the New York area as many others here and remember Cocoa Marsh as well , it was a great drink. I loved the promo when there was an extra tin cap fitted over the regular cap and underneath was a toy prize, The cap was held on by colored tape .I wish I had one of those again . I saved all my Cocoa Marsh stuff as a kid & still have the pez spaceman , and Cocoa Marsh fountain toy in the box as well as a few empty jars and even a mail away pump still in the box. If anyone has a pic of the jar with the toy prize please post it.

Cocoa Marsh was our household favorite, in milk, on ice cream and other inventive things kids concocted. We loved it ! And that lion was second only to Tony The Tiger! Great memories!!!

Best choc. Syrup ever. .wish they would bring it back

I was one of the lucky ones back in the 50's.My grandmother who lived in NY won the Coco Marsh train and gave it to me.I was born in 1953 so I had to be about 4 at the time.Her name was Ocenia Chaplin.If anyone has an old picture of this I would love to see it.I was on tv at the time with the train. My parents had to sell it shortly after as my father had to go where his job sent him.I miss that train and Coco Marsh.It had the engine and 2 cars that followed it

I recently purchased a Cocoa Marsh toy soda fountain. This box was advertised as unopened and never used. The outside of the box it stated that there was a free jar of Cocoa Marsh inside. When I opened the box, there it was. I do believe I am the only person on eartch who has a new, unopened jar of Cocoa Marsh.

I was fortunate enough to be selected by Rex Trailer in Boston to drive the Cocoa Marsh Train on his Boomtown Show as an audience member in the mid 50's. I was pre-teen but there was only one switch for forward & reverse and one throttle for GO..!! On the studio floor the ride lasted about 3 feet...!

Grew up in Philly in the early 50's. Cocoa Marsh was and always will be my favorite chocolate syrup. Earlier comment mentions it had marshmallow in it which makes sense now thinking back. That is what distinguished it from other chocolate syrups. Hope some enterprising soul brings it back for our children and grandchildren.

Decorating for Christmas today and found my 1960 letter to Santa asking for a cocoa marsh soda fountain. Had to Google it. Thanks for the memories! (Our neighbor answered the Santa letters and gave them back to my mother.)

Growing up in the 60's, I too remember watching all the commercials for Cocoa Marsh! After watching the commercials you asked your parents to buy it for you when they go shopping. They did ;-) It was great.. I think Officer Joe Bolton might have had the commercial?

G-d bless all you Boomers for remembering CM and its show Terrytoon Circus with Claude Kirschner of blessed memory and Clownie. Son of Kong, and The Giant Behemoth were always on, and years later when he was very ill Claude's daughter said he got a ton of get well cards. He and she were so grateful. Of course there was Officer Joe Bolton and the Three Stooges FunHouse to go along with Terrytoon Circus. Bosco was at that time in a tall thin bottle with different colors spelling out Bosco, and Officer Joe would drive us nuts when he clanked that glass mixing it and then drinking it. He would say something like "rich chocolately bosco, boys and girls." We would then take off for the refrig. What a wonderful time in America it was then!

Does anyone remember Chico Choc Syrup with the monkey on the front?2ZC

Found out this much. Cocoa Marsh went back to 1946. The company making it was Taylor-Reed in New York. Taylor and Reed were fraternity brothers at Yale. They formed the company in the late 1930s. During World War 2, they packed field rations for the military, which included chocolate products. When sugar rationing eased in 1945, Taylor-Reed were able to expand on creating new products. The company went bust in 1977. Cocoa Marsh was not marketed beyond the Ohio Valley, apparently. Sorry, Mr. Bank. Found nothing on Mr. Chico syrup. Another obscure, local product probably.

There was a version of the Cocoa Marsh PEZ dispenser that had "COCOA MARSH" embedded in the plastic case instead of the usual "PEZ."

Found pictures of that Pez dispenser. the holder was brown or blue, the head was an astronaut's head with space helmet. Probably came out in 1969 or '70, after the first moon landing. Also saw a jar label (around 1948) mainly brown and yellow, woman's head drawing. Cocoa Marsh was made in Mammaroneck, near New Rochelle or White Plains, NY. A cartoon lion served as mascot in the 1950s and early 1960s.

Too bad about Chico Choc Syrup. Of the 4 big ones in NYC it lagged behind Fox's U-Bet, Bosco, and Cocoa Marsh. Has time flyed or what folks. Most of us here are probably in our early to late 60's. Sometimes it is tough to deal with,but the great memories keep us going. Stay well all of you!

I was born in 1957. When I was three my parents used to take me on car rides down our main drag in Rochester, NY, West Ridge Road, to see a lion on a gigantic billboard. As soon as I got home I would say: “Let’s go see lion twice”—meaning again. He was the Cocoa Marsh lion. Today, thanks to Google and eBay, I have my soda fountain, my pump jar and my lion bottle. I am the lion’s biggest fan.

I'm trying to post a photo of our Cocoa Marsh train back in day, but not matter what size I try to attach, I get error message that something is wrong. :(

For a short while, we were a Cocoa Marsh family but we went to Chico Chocolate because you got more in the bottle for your buck. I used to make chocolate sundaes in tall green glasses and after it each scoop, i added a layer of Chico. In New York, I too loved watching Claude Kirschner, but my early memory is that the show ended at 7:30pm and then I had to go to bed (but I would stay up to eleven reading by the sliver of light from the hallway reaching past my partially closed bedroom door.

I fondly remember that delicious CM. I still have a photo of me at about age 6 holding my stuffed Cocoa Marsh Lion. I believe I got it as a promotional gift. Does anyone else remember the stuffed animal toy?

I grew up in Darien, in the 1950’s, just down the pike from the Taylor Reed Corporation in Glenbrook (Stamford) and I was so lucky to have experienced a tour of the factory with my Brownie troop, at the end of which we very seriously took part in their test kitchen tasting of Cocoa Marsh, the patent-infringed EZ Pop and my favorite, which I remember as Strawberry YumYum, not Yumberry (?) Hmmm, why did things taste so much better when we were kids?

I remember that they had a contest to name the Cocoa Marsh Lion. The winning name was Dandy.

I was a great fan of Sandy Becker (and Farfel and Norton Nork, although a little terrified by Hambone) and Officer Joe Bolton, and I remember the great Bosco -Cocoa Marsh 'wars'. One of the amusing-in-retrospect things was that, at some point, due to some perception that the stuff was unhealthy, one or the other came to be touted as a "Milk Amplifier" which is all these years later one of the most delightful marketing euphemisms I've seen.

We had Coco Marsh in Cincinnati. The jingle still rings in my ears. Coco Marsh cooler, Coco Marsh cooler, made with Coco Marsh, milk and ice, Coco Marsh cooler, Coco Marsh cooler, on a hot, hot day it’s oh so nice.