Food of the Seventies, Chicklets Gum
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Description
the square shaped gum in the thin box
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User Stories and Comments
The following are comments left about Chicklets Gum from site visitors such as yourself. They are not spell checked or reviewed for accuracy.
Make a cool rattling noise in the box. Pretty
colors-purple was my favorite. They tasted really
good but seem to lose flavor quickly.
I forgot about the rattling noise. The great crunch as you bit through the slight hard "candy shell" around the gum inside. I remember the Spearmint in the green box, the peppermint in the yellow, Pepsin in the blue, and a mixed fruit box whose color escapes me.
It looks like there are two site pages for the same product, only there was no "k." If I recall, Adams made this gum in the '60s and '70s. Beech Nut had its own candy-coated gum, and Wrigley stuck with stick gum. Another variety of Chiclets was the small pouch of Chiclet Bits, which came in fruit flavors. The pouch was yellow, and a cartoon man with a jester's hat on was printed on it. This first came out in 1969, and sold through most of the '70s. I have one TV commercial-"Get A Little Kick From Chiclets" was the jingle, from an episode of "Partridge Family (9/25/70, ABC)."
I seem to remember the fruit flavored box as orange, but I could be wrong...I miss the Pepsin Blue box gum!!!!
The Pepsin Blue was the best!
they are still available and they are one of the very few gums left that doesn't contain aspartame (AKA) NutraSweet
Reviewing the history of Chiclets, the gum was originally a Fleer product, going back to 1885. Fleer sold the brand to Adams in 1924, because sales of Dubble Bubble gum superseded Chiclets. A major rival in the square-shaped chewing gum was Beech Nut, another 19th century pioneer. In modern times, Fleer was bought by Tootsie Roll, Beech Nut by Nestle, Adams merged with Cadbury.
If you want blue Chicklets (pepsin) you have to go to Canada.
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