Food of the Seventies, Carefree Sugarless Gum
I also have food pages for the 80s and 90s.
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Description
The commercials advertising the gum were more memorable than the gum itself, although each stick was the same size as your average sticks, such as Doublemint, etc. and was always advertised as having 32% more gum by weight than Trident. As for the commercials, they usually centered around some historic figure, specifically Abner Doubleday as he was inventing baseball, Alexander Graham Bell as he was inventing the telephone, Robin Hood, etc. The entire approach of the commercials were of a comical bent ending with a horrible pun and the classical bass drum beat immediately after the pun was spoken. (BAWOOM!)
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User Stories and Comments
The following are comments left about Carefree Sugarless Gum from site visitors such as yourself. They are not spell checked or reviewed for accuracy.
I am looking for Carefree Peppermint Gum - does anyone know where to find some?
my mother always had spearment carefree in her purse. to this day any minty sugarless gum makes me sick because she'd give us a piece in the car if we got carsick! lol
You can buy it at Walmart.
I love carefree sugarless peppermint. Does anyone know where I can buy it?
Bring back carefree sugarless gum, peppermint! It was the best. Why did they take it off the market?
Carefree Sugarless Gum-Peppermint only, in the yellow wrapper-the single best remedy for heartburn caused by pregnancy-it works, its safe, and tasty!
Beech-Nut introduced CareFree gum in 1969. Nabisco acquired the gum in 1979.Found an earlier TV commercial. It aired locally on WBBM in Chicago, during a telecast of "Stand Up and Cheer," the syndicated variety show, hosted by the famed choral leader Johnny Mann. Among the young troupe of singers was 57-year-old Thurl Ravenscroft, the voice of Tony the Tiger and balladeer for "How the Grinch Stole Christmas." Talk about culture clash. The Vietnam War was still going on, and all these youngsters (18 to 30) were (in some peoples' opinions) waving the flag in this weekly series which featured patriotic music, mixed in with a little comedy and talk. Some felt the intent was to get young people to vote in 1972, despite the apathy the war created. "Stand Up and Cheer" ended in early 1974, after 2 and 1/2 years.
A few more notes on CareFree Sugarless and "Stand Up and Cheer. The TV commercial was from 1971 (featured peppermint). While this gum was widely advertised, was not a regular sponsor (Chevrolet sponsored "Stand Up" nationally). Incidentally, Johnny Mann created the series out of disgust over the protests, drug use, draft card and flag burning committed by youth. He hired and auditioned 18 youngsters (who could dance as well as sing, not to mention be squeaky-clean) as his TV chorus. Baritone Thurl Ravenscroft provided some backup vocals, plus was used as light comic relief with guest stars. Mann tried sending a message to youth to be more respectful to their country. Older folks seemed to enjoy the show more than youngsters. Middle-of-Road contemporary songs were blended with patriotic ones in most episodes. Even after the war and the draft ended, young people still weren't buying it. Ratings were mediocre.
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