Clothes of the Seventies, A-Smile Jeans
I also have clothing pages for the 80s and 90s.
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Description: Way before Brooke Shields made it popular to show off your butt in jeans, A. Smile Jeans were THE JEANS that gave any butt a good shape. There slogan had a donkey at the end, it said, Put A, Smile On Your (ASS) These jeans were the original Stove Pipe jeans, about 12 inches wide all the way down. The other cool thing about them were the flap pockets that went straight down right at the belt line and only about 4 fingers wide and 3 inches deep. There was no sewn outline to the pocket, they were hanging on the inside of the pants with just a rectangular flap (with the bottom coming more to a point)sewn on to cover the opening. There hasn't been a better fitting jean made since.
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